by Geoffrey A. Moore
🎯 What You Will Learn Why innovative products stall after early adopters despite good technology. How five customer types adopt differently across the technology life cycle. How to select and dominate a beachhead market strategically. How to build whole product and partnerships pragmatists demand.…
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers is part of the full GROW Library, which a plan opens.
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