by Jonah Berger
🔹 What Is This Book About? Why do some products, ideas, and videos go viral — while others disappear? Why does some content get shared millions of times — while equally good content gets ignored? The answer is NOT luck. NOT a big budget. NOT celebrity endorsement. The answer = 6 specific, learnable…
CONTAGIOUS: WHY THINGS CATCH ON is part of the full GROW Library, which a plan opens.
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