by Robert Beno Cialdini, PhD
🔹 What Is This Book About? Reveals that BEFORE you persuade = MORE important than HOW you persuade (pre-suasion beats persuasion) Shows that top persuaders spend 60%+ of effort on pre-suasion setup (not on actual persuasion pitch) Explains how to change "states of mind" (what people think ABOUT) ra…
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