Context Effect: What surrounds an object or choice can change how we perceive and evaluate it.
Same Choice, Different Context: The same product may feel affordable among luxury options but expensive among budget options.
Menu Context: A medium-sized option can appear most reasonable when placed between smaller and larger choices.
Decoy Effect: An extra option can be designed to make another choice look more attractive.
Social Context: The same performance may seem impressive in one group and average in another.
Interview Context: A candidate may appear stronger after a weak applicant and less impressive after an excellent one.
Visual Context: The same colour can look lighter or darker depending on its background.
News Context: The same number may sound positive or negative depending on the comparison and surrounding facts.
Pause and Compare: Evaluate quality, price, need, and suitability independently instead of judging only by context.
Key Lesson: Context does not change the object itself, but it can strongly change how we see, value, and choose it.